The Successful Entrepreneur
American Dream Done Right!
Tom Anastasi Ph.D.
Businesses that survive for five years have the best chance of success. Plan for sixty months right from the start. Some entrepreneurs empty their checking accounts, take on massive amounts of debt, risk their homes, and hope after two years their businesses will have the financial strength to continue. The Successful Entrepreneur is for everyone who is financially conservative, wants to own a business, and finds the traditional risky method frightening and not right for them.
Every day men and women set out on a new venture because they have lost their jobs or want to be their own boss. Anastasi shows how you can make decisions using data easily gathered that gives realistic advice on how to start a business with minimal risk as well as how to manage human resources, sales, and marketing. And here is a plan that takes you from day one right through a five year plan.
Using a refreshingly simple approach, Anastasi shows you how to gather and interpret data like a high-priced consultant, accurately predicting important information such as market potential, startup costs, and marketing costs. Beginning entrepreneurs will learn how to own a selfsustaining business, if they are willing to take their time to do it right.
“A comprehensive, readable and friendly companion to guide entrepreneurs
along their exciting journey. Dr. Anastasi has delivered all the essentials. . . the ultimate
how-to guide for entrepreneurs.”
Jim French, President, Hill-Holliday.
“Tom Anastasti is one of those unique individuals who makes the complex
simple. He has feet in three worlds, the practical, the legal, and the academic. This book
on entrepreneurship walks you through all you will need to get started and keep it going,
building on his reputation in leadership and negotiations to provide the blue prints you will
need to manage both the numbers and the people side of your efforts.”
Lloyd S. Baird, Chairman, Organizational Behavior
Department, Boston University School of Management
“Tom Anastasi has created an easy to read, yet invaluable primer for anyone who
has entrepreneurial spirit, but needs entrepreneurial ‘know how.’ He has captured what
many of us learned through trial and error, mostly error. I wish I had this guidance when I
started my own business, as I could have saved a lot of pain (and money). . . highly
George H. Labovitz, Ph.D., President & CEO-ODI,
Professor-Boston University School of Management
“A must read for all who are thinking of starting and running their own business!
Tom Anastasi’s The Successful Entrepreneur is an amazing cornucopia of practical
information including the basic how tos, checklists, scripts, charts, and case studies — all
critical, much sought after information and links to resources that take ‘The Successful
Entrepreneur’ from start-up through year five.”
Mary E. Collins, State Director, New Hampshire
Small Business Development Center,
University of New Hampshire Whittemore School of Business & Economics
TOM ANASTASI has been a SBDC business consultant and a small business owner. He teaches Leadership at Harvard University’s School of Public Health and is the MBA director and former Dean of Graduate and Continuing Studies at Daniel Webster College. He has taught at Boston University’s School of Management for over fifteen years and earned a C.S.S. in Administration and Management and an A.L.M in Psychology both from Harvard University, as well as a Ph.D. from Boston University.
Paper, 261 pages, 6×9
$21.95 our price $16.47