Mitzi Keen Crall, Ph.D.
There
are some basic “life” principles
that are consistent whether you are a ballet dancer, an ice skater or a stamp
collector. We choose different pursuits, both personally and professionally,
yet we all end up experiencing lessons, challenges, joys, sorrows, and successes
that are very much the same.
So it
is with marketing your business products or services. There are some wonderfully
effective core principles, ideas, and psychological factors that are effective
regardless of what type of product or service is being promoted. Most people’s
psyche responds to specific stimuli in predictable ways. Knowing what motivates
people and how to package that information is the crux of any successful
marketing campaign.
“Using these same
principles and ideas, I have repeatedly helped companies achieve growth rates
of 40 percent per year.”
Whether you own a small
company, market for a large corporation, oversee the marketing efforts of
others, or work designing marketing materials, this book is bound to become
your “marketing right arm.”
“This book puts a positive spin on all of the current and up-to-date
sales techniques. Mitzi’s direct, honest approach, not to mention her
enthusiasm for putting integrity back into the business world, all speak for
themselves.”
100
Smartest Marketing Ideas Ever is a timeless treasure. Beyond
any college education or years of marketing experience, Mitzi Crall brings
you wisdom and tactical insights that will forever help you master marketing
strategies that work? Learning the fundamentals will simplify your marketing
efforts quickly and easily with this amazing book.
Ken Akren
President
and CEO,
Catharsys,
Inc.
Quite simply, I couldn’t
put this book down . . . . In my opinion 100
SMARTEST MARKETING IDEAS EVER should be required reading for EVERYONE
who is in marketing, sales, or sales management. It truly is a book that
will make you think; an attribute that seems to be in short supply in many
businesses today.
Rick McCluhan
Express
Personnel Services
MITZI KEEN CRALL is a nationally known marketing consultant, seminar leader, and
speaker. Her knowledge of human motivation, neuro-linguistic programming,
and hypnotherapy gives her an unusual edge in helping companies develop marketing
and sales programs. She has worked for many companies and organizations including
some Fortune 500 firms. She formed her own advertising and marketing company
in 1992. She is the author of numerous published articles, has presented marketing
seminars throughout the United States, and has been a keynote speaker for the
American Marketing Association and the American Advertising Federation.
Paper,
210 pages, 5 1/2 X 8 1/2
$20.95
Business
ISBN
0-944435-52-1
LC 2003111073
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