Mitzi Keen Crall, Ph.D. –
There are some basic “life” principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same.
So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type of product or service is being promoted. Most people’s psyche responds to specific stimuli in predictable ways. Knowing what motivates people and how to package that information is the crux of any successful marketing campaign.
“Using these same principles and ideas, I have repeatedly helped companies achieve growth rates of 40 percent per year.”
Whether you own a small company, market for a large corporation, oversee the marketing efforts of others, or work designing marketing materials, this book is bound to become your “marketing right arm.”
“This book puts a positive spin on all of the current and up-to-date sales techniques. Mitzi’s direct, honest approach, not to mention her enthusiasm for putting integrity back into the business world, all speak for themselves.”
100 Smartest Marketing Ideas Ever is a timeless treasure. Beyond any college education or years of marketing experience, Mitzi Crall brings you wisdom and tactical insights that will forever help you master marketing strategies that work? Learning the fundamentals will simplify your marketing efforts quickly and easily with this amazing book.
President and CEO,
“Quite simply, I couldn’t put this book down . . . . In my opinion 100 SMARTEST MARKETING IDEAS EVER should be required reading for EVERYONE who is in marketing, sales, or sales management. It truly is a book that will make you think; an attribute that seems to be in short supply in many businesses today.”
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MITZI KEEN CRALL is a nationally known marketing consultant, seminar leader, and speaker. Her knowledge of human motivation, neuro-linguistic programming, and hypnotherapy gives her an unusual edge in helping companies develop marketing and sales programs. She has worked for many companies and organizations including some Fortune 500 firms. She formed her own advertising and marketing company in 1992. She is the author of numerous published articles, has presented marketing seminars throughout the United States, and has been a keynote speaker for the American Marketing Association and the American Advertising Federation.
Paper, 210 pages, 5 1/2 X 8 1/2
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